ORANGE can be a fruit, a telecom company or most of the time a COLOR.
The fruit gives us vitamin C and was discover by Albert Szent-Gyorgyi who won the nobel Price in 1937. Google decided to commemorate his 118th born anniversary with a funny logo. 
The telecom company gives us headache most of the time.
The COLOR was unfashionable for so long that we almost forgot it. Queens of catwalks were wearing black, grey, dark greens and purples. At the same time a huge worldwide credit crunch and recession arrived, many people lost their jobs, energy and became more and more apathetic.
What to do in that situation??? Let's create things with a key color: ORANGE
2011 is the end of an era of darkness and sad colors. It is time to change and get bright and warm influences. This color stimulates enthusiasm and creativity. Orange means vitality with endurance.
Specialists say that wearing orange during times of stress or shock can help to balance our emotions. Orange helps depressed and spiritless people, it is our new psychologist and light on life.
It is a "social" color which represents happiness, sincerity and shows love to others.
Maybe all these reasons are the answer to my question; why are all designers and high street brands using that color?
From Clarks, Rayban, Louboutin, Ugg, Tory Burch, Nike, Burberry Prorsum, Hermes, Balenciaga, Versace, D&G...
Showbiz note: Beyonce decided to wear a beautiful orange Lanvin dress for the announcement of her first pregnancy. Is that a coincidence or a personal stylist decision?
Wohooo Ana, I come back from holiday to find your blog filled with great posts pictures and links. Well done! Excellent, I will definitely be back and read it.
ReplyDeleteLove orange it is a great color. the Burberry coat + leboutins would be a win! that's for sure! x