Wednesday 15 February 2012

Galeries Lafayette vs Harrods

Europe's most luxurious department stores are in Paris and London. Two different countries with different cultures, but there is something that makes them play in the same league: TRENDS

Harrods has 90 000m2 of selling space vs. Lafayette, which has 70 000m2. Two shopping paradises. But what make us go into a store? Its WINDOWS.

Both Harrods and Lafayette are famous worldwide for their windows. People from everywhere come to see them to get inspired.
Let's have a look at their differences and similarities. 

This month Lafayette divided its windows into three big style themes: "Neo-cruise", "Ethni Festival" and "Hipster", plus a few windows dedicated to brands like Chanel, Michael Kors, Marc by Marc Jacobs, etc.



Three styles full of colours, accessories and visuals, but in my opinion they could do better. It is just too simple.
I was surprised by the "Hipster" style because it is more of a "British style" and what makes the difference between these two countries is that the French always keep fashion classic. Apparently they decided to break the rule of monotonous colours and go for the rainbow.




Harrods has a bigger floor space and more windows than Lafayette. Many brands take an individual space and create their own universe. Acne, Prada, Bottega Venetta, Burberry, D&G... 
We shouldn't forget that certain brands make most of their money and survive from selling perfumes: Dior, Victor & Rolf...




Luxury at all levels, everything is allowed if it is expensive.Which is the most "show-off" accessory you can wear? A car. Don't worry, you will find it here too. 
Harrods is the place to be and The Spanish Office of Tourism knows that. Where better to promote a country and its culture abroad? Two windows are constantly dedicated to promote the first industry of Spain: Tourism.



I have to say that the 3/4 of Harrods windows didn't make me feel any excitement but when I arrive to the side of Brompton road I felt like in a dream. Every window has their own story with plenty of tiny details. It is not only about fashion clothes it is also about design, decoration, make-up and imagination. I could say it was an inanimated stage telling a story through the objets. Amazing!!!  




Few details that make the difference.




1 comment:

  1. Not just because they give a place to Bilbao, through de Guggenheim Museum image, but also because each window is an amazing dream, I choose Harrods, no Doubt.

    ReplyDelete